How can a new premium English wine, hundreds of miles away from the most popular emerging regions in the UK, cut through and stand out on the shelf? The answer is history. The Bishop of Hereford first recorded the planting of vines in Ledbury in 1276, and so the brand was born. A brand identity was designed, blending contemporary and traditional notes, to reflect the evolution of a vineyard, not a creation.

The brand identity was explored across website, social and packaging direction for both sparkling and still bottles. A rich, colour drenched art direction showcased the end user in the moment of enjoyment; a communal table, a toast, and an open bottle.