Old London, part of the Roxor Group, sits within the traditional bathroom space. While gaining a following as a specialist collection within Hudson Reed, it relaunched this year as a standalone brand.

The brief involved creating an updated visual language, without altering the logo, accompanied by launch assets across website, social media and printed brochure. AI workflows assisted in generating product
and lifestyle imagery, ensuring the brand launched with a distinctive look and feel, owning its space within a wider brand portfolio and the traditional market.