After 90 years as one of Burlington Arcade’s stalwart retail stores, N.Peal looked to revamp their brand identity to befit their heritage as the Original London Cashmere House. The strategic process matched N.Peal’s values to the Leader; believing in tradition, authority and legacy. Wearing N.Peal cashmere is a signal that the end consumer has arrived.

The visual language is rooted in Mayfair’s checked patterns and the sensual feeling unique to cashmere. Typographic titles reflect the grandeur of the brand, with AI imagery shaping a sensual art direction for at home and abroad.

To celebrate N.Peal’s partnership with 007, a campaign concept consisting of a launch film, social posts and in-store graphics accompanied a bespoke product collection, designed to to celebrate the 25th anniversary of Casino Royale.